![]() ![]() Perhaps that is why Samsung’s assistant Sam was able to create a larger-than-life persona. ![]() Sam from Samsung continues capturing the hearts and minds online.įake people have always had an enticing effect. It is said that nothing really goes away on the internet. Lightfarm quickly spotted the problem and removed Samsung Sam’s website. Online content featuring Sam, the Samsung assistant, was spread without much goodwill. This is a term used online for anime characters that an individual feels attracted, sometimes romantically. Many referred to Sam from Samsung as their Waifu. ![]() His bob haircut, his piercing blue eyes, and quirky vibes attracted attention. Sam from Samsung was just below you, but not for what you might have expected. Lightfarm had already created a 2D model for Samsung Sam, but the redesign was complete and it was posted to social media in a 3D version. This project was intended to show what a hypothetical virtual assistant might look like in human form. This project was not intended to promote Samsung products. You may know that Samsung has Cheil, a marketing company. These 3D renders were created in Brazil by Lightfarm, a Brazilian design company, and Cheil. Know all about Samsung Sam and its featuresīeyond a few 3D rendered images, the Samsung assistant Sam is a virtual woman who is fun, quirky, and supposedly a pro at using Samsung products. Although it is associated with Samsung since 2021 when it became viral, Samsung didn’t actually create Sam or acknowledge its existence. Sam from Samsung is a full-name and it’s Samantha. Many people wonder if Samsung Sam is a mascot or a physical representation of a virtual assistant. Samsung Sam wouldn’t have become so popular if it weren’t. ![]()
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