![]() Meanwhile, the propaganda of F&B industry together with celebrity endorsement, bluffing brand effects and nutrient claims in F&B ads has altered children’s cognitive choice and attention to F&B products. It was reported that Chinese children and adolescents who paid attention to commercials were more likely to ask for snacks and buy snacks seen on TV. ![]() ![]() In China, however, only few have been done to assess the extent and nature of F&B ads for children during regular days in earlier years, while Chinese studies have documented an increasing intake in sweetened beverages and unhealthy snack. F&B marketing to children on traditional media, specifically television, has been well-studied and assessed in many countries. Īlthough ads on other platforms (e.g., social media and steaming media) increasing quickly, TV have widely range of audience and remains its strong influence. Although regulation is an effective practice to reduce F&B ads exposure, one study claimed that progress achieved by governments, industries, and other sectors varies a lot and generally is less robust than expected. One study in the UK showed that 2 years following the implementation of regulation on F&B marketing to children, unhealthy F&B commercials decreased by 2.2% and healthy F&B commercials increased by 0.5%. The WHO Regional Office for the Western Pacific Region, outlined strategies in 2014 to urge member states to regulate the marketing of unhealthy F&B and the practices of some F&B industries. Given child-directed F&B ads disproportionately promotes products high in sugar, fat, and sodium, the World Health Organization (WHO) called on member states to implement comprehensive restrictions on F&B marketing to children in 2010. Researchers also reported that F&B ads used persuasive techniques to change children’s understanding of and feelings about the products, resulting in higher unhealthy food consumption. It can affect children’s nutrition knowledge, food consumption, diet quality, and purchasing preferences and thus contribute to childhood obesity. Įxposure to food and non-alcoholic beverage advertisements (F&B ads) on television (TV), which is one aspect of the “obesogenic” environment, may shape individuals’ food choices. Furthermore, overweight and obese children are likely to remain obese into adulthood and develop noncommunicable diseases. Excess weight during childhood and adolescence remains one of the most critical issues in China. In China, the prevalence of overweight and obesity among children and adolescents aged 7 to 18 increased at an alarming rate from 1.5 to 19% between 19. Overweight and obesity have become significant concerns worldwide. ![]() Our findings support the need to assess and regulate TV F&B ads marketing for children. ConclusionsĬhildren in Beijing were exposed to a high proportion of unhealthy F&B ads during the Chinese New Year holiday. Unhealthy F&B ads were more likely to use promotional characters, brand benefit claims, and health claims than permitted F&B ads ( p < 0.05). The categories most frequently advertised were savory snacks, milk drinks, nonpermitted milk drinks, cakes/sweet biscuits, and beverages. Of F&B ads classified with the three nutrient profile models, more than 55% were unhealthy for children. ![]() The hourly average ads and F&B ads per channel were 19.8 (SD 15.32) and 8.6 (SD 9.84), while that was higher on the national children’s channel (17.15, SD 12.25) than other channels ( p < 0.05). Of the 10,082 ads in 504-hour recorded programs, 42.9% were F&B ads. Three nutrient profile models were used to classify F&B ads as healthy or unhealthy F&B ads. F&B ads were coded and analyzed following the adapted food promotion module of INFORMAS protocol. Each channel was recorded for 7 days (24 h) during the public holiday of the Chinese New Year in 2019. Top 3 channels viewed by children aged 4–14 years in Beijing were selected by TV viewership data, survey, and expert consultation. This study aimed to assess the extent and nature of F&B ads on television (TV) during the public holiday directed towards children aged 4–14 years in Beijing. In China, however, only few studies have been done in earlier years and all of them were focus on regular days. This aspect has been well-studied and assessed in many countries. Exposure to food and non-alcoholic beverage advertisements (F&B ads) on television, which can affect children’s nutrition knowledge, food consumption, diet quality, and purchasing preferences, is one aspect of the obesogenic environment. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |